Does your agency (or Country/State/Province, City, Company or organization) have a plan or vision to capture a portion of this lucrative market? China is still relatively new terrain for most players, and a healthy dose of local expertise can be the difference between success and failure. On the flip side, accommodating large numbers of Chinese tourists is a new experience for most destinations. Discover how to maximize your marketing efforts in view of their various demographics, as well as how to familiarize and prepare your staff to be aware of the needs and the cultural differences of the Chinese tourists in diverse international settings.

The appearance of China as a leading tourism market only serves as a reminder of the importance of effective marketing at the global level. In light of this necessity, the World Trade University (WTU) Global Secretariat and its Global Partners present the 2nd World Tourism Marketing Summit (WTMS), hosted by Beijing Tourism Administration of the People’s Republic of China, from October 28-30, 2007, in Beijing.

Join the leaders of the international tourism industry in discussing and developing various platforms to facilitate business cooperation in tourism marketing among international partners and Chinese domestics.

Please take a moment to review the welcome messages from The Summit's Global Dignitaries & Partners

Global Dignitaries & Partners
H.E. Jakaya Mrisho Kikwete, President of The United Republic of Tanzania	The Hon. Dr. Ewart F. Brown, J.P., M.P. Premier, and Minister of Tourism &Transport, Government of Bermuda	H. E. Governor Linda Lingle, Hawaii, USA	H.E. Akel Biltaji, Chairman of the Tourism Committee The Upper House of Parliament Ambassador at Large for Tourism Promotion The Royal Hashemite Court, Jordan	H.E. Hur Nam-Sik, Mayor of Busan, South Korea
Mr. Donald F. Terry, Manager, Multilateral Invest Fund, USA	Ms. Noel Irwin Hentschel, Chair & CEO, American Tours International (ATI), USA	Bi Xiaoqi, Mayor, Zhangqiu City, Shangdong Province, China	Mr. William Astling, CEO, Asia Pacific Air Services P.L., Australia	Mr. Tony Potter, CEO, Corinthia Hotels International, Malta
Mr. Ching-Kuo Wu (Taiwan, The People’s Republic of China) Member, International Olympic Committee	Mr. David Chestler Senior Vice President Corporate Business Development Pegasus Solutions Inc. USA	Mr. Charles Deyo, President, Cendyn, USA	Mr. Yu Guozhi, Bureau Chief, Jilin Tourism Bureau, Jilin, China	Ms. Dawn Drew, Publisher & Vice President, National Geographic Traveler, New York, USA
Ms. Juliana Liu, Presenter of the Asia Business Report, BBC World, Singapore	Mr. Hamid Mamdouh is the Director of the Trade in Services division of the WTO, Switzerland	Mr. Xu Chengcang, Vice Mayor, Lasha City, Tibet, China	Mr. Mpazi Sinjela, Dean, Worldwide Academy World Intellectual Property Organization, Switzerland	Mr. Dai Guofu, CEO, Hainan Lingshui Monkey Island Tourism Development Ltd,. Co, China