DAY ONE of The Summit is dedicated to marketing the “In-Bound” tourism experience, primarily targeting China, incorporating the Olympics, other major events and programs into your communications strategies. Day One also focuses on strategies increasing brand recognition to the inbound international tourist for domestic and global hotel chains.

Discover how to broaden and promote regional and specific destination travel utilizing cultural, historic and business investment opportunities.  Learn from China’s internal marketing experts how to expand your brand awareness and reach the millions of travelers within their borders.  Benefit from productive networking sessions regarding government participation, global investment and joint ventures.

DAY TWO focuses on marketing strategies targeting Out-Bound Chinese travelers to international destinations.  Learn to enter and grow market share from this exploding market segment, by acquiring an understanding of the culture of the Chinese tourist.  Work with professional marketing executives and government consultants to envision and develop your destination marketing curriculum; and assessing both traditional and cutting-edge technology marketing mediums and solutions. Participate in multiple discussions that examine travel trends for group, individual leisure and/or business; and analyzing projected demographics and lifestyle preferences relative to your respective destination or business. Interact in a review of fundamentals of product development and communications strategies; and explore private-sector investment and partnership opportunities to enhance and increase tourism to your destination.

DAY THREE is an integral part of The Summit, as executives from the public and private sectors join senior government officials to discuss and evaluate select projects and procedures.  This exclusive networking opportunity is designed to foster collaboration and strengthen existing partnerships; share best practices and case studies; and “catalyze” the development of new market-specific business relationships using The Summit’s innovative (and proven) "LET'S MAKE A DEAL" interaction format.

The final day also provides a unique platform to explore joint-venture and product development opportunities with “China’s Travel & Tourism 100 Best”, top hotels, tourism venues, heritage sites, technology and travel companies, within China.